Firstly you really need to decide whether you are happy with making sure your marketing is effective, or do you need to employ an expert. Here however are some of the areas you need to review..
- What do you need to know about the market-place, the sources of information?
- Who will interpret the data about your potential customers, your competition and the shifts in demand?
- Who will identify your potential customers?
- Who will ensure that your products and services match the needs of the market-place?
- Who will set the sales targets?
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