What methods will you use to reach people and close the sale – these have changed dramatically over the past ten or so years ?
What will you need to know about advertising, mailshots, mailing lists etc?
To what extent would you need to use cold calls or telesales methods?
Who will speak with your customers, demonstrate products, describe services, establish customers’ needs and desires, deal with objections and close the sales?
Who will ensure that your sales and marketing efforts are matched by prompt delivery and exceptional after-sales service ?
Who can affect the way your business appears to the potential customer, in today’s market image is so important. Who will train and monitor their performance?
What skills and abilities will you needs not only for negotiating deals with customers but also with suppliers and even the bank manager?
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