Often people say that customers are most important to your business. But in my view the most important is your STAFF.

By ensuring they are knowledgeable, well trained, and content in their role, good customer service will follow.

Good staff  DO make a difference.

How many times have you gone into a shop and asked for information only to be told  ‘I don’t really know’. Or a top class department store where you ask  ‘what is in the sale’ only to be told ‘have we got a sale coming up?’. I personally have had experience of these recently.

This can be so frustrating to the customer and just think the difference it would have made if  both of these experiences had been positive.

It could make the difference between your company being profitable or failing – all of us need customers in one form or another to succeed.

Customer service in the United Kingdom is in general is very poor. Let’s change this situation.

Next Article – Marketing is not Rocket Science?

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