Measurement is so important

How many times do you carry out a marketing activity and don’t measure the results or success?

Do you know how visitors you have to your website, is the number increasing, decreasing?

Adverts in local or web directories are they paying for themselves?

With marketing if you spend £10 you need to get a minimum of £20 back.

Once you measure the marketing activities and test to find out what works and what doesn’t then you will start to see an increase in company profitability.

As a small business owner, try to build a strong team around you, whether they are an internal or external resource, and do not attempt to do everything your self. Get good advice which will actually save you money and quicken your results so that you can have more of your two precious commodities ‘Time and Money’

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