Most small business owners think that they can’t afford to do ‘Marketing’. They often think that it can be expensive so try and carry out the process themselves which can often be more time consuming and costly in itself.
Marketing is not rocket science but just about getting your product or service from A to B in the most cost effective, and in today’s market, innovative and interesting way. Companies still are doing what has always been done and this is why a lot fail.
Your goals and targets will only be met with the right marketing strategy in place.
One problem is that a lot of time and money is wasted on marketing that does not work.
It is often preferable to use an external consultant to help you to devise a marketing strategy that is within your budget and also takes into account your profit targets and timescales.
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